Dell and Authorized Dealers Research

Being rather a young company, Dell Computer Corporation has become successful within only a few years. Young 19-year old Michael Dell registered the company in 1984 with the start-up capital of $ 1, 000. The direct-to-customer approach is mainly stressed in research papers on Dell and Authorized Dealers. According to Dell managers there are no mediators: the products of the company go directly to the customer. Avoidance of external dealers, wholesalers and retailer is one of the major features of Dell Computer Corporation. Selling products on-line is another characteristic of the company. Customer support and warranty service are two important sides of the practices of the company. Special attention is given to all the customer requirements, remarks and requests. There is a special team of workers dealing exceptionally with the customer on-line, over the phone or in person. This helps to avoid misunderstandings between a customer and a company. Only in case shipment, repair, and/or replacement of parts is done by Dell staff of the company, the customer gets the full warranties of the product. Usually the price includes expenses done by Dell personnel such as travelling to the customer, maintenance, repair or installation. The price can be lower is you need addional work on site.
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