Dell’s Marketing Strategy Research Papers

Dell Computer Corporation’s main approach in selling products is direct selling from the manufacturer to the client. Thus one of the major means of direct selling used in the company is on-line selling via the Internet and telephone network. Dell considers the Internet as one of the most optimal means of exchange of information in the terms of selling, service and support, and communication with the customer. The corporation possesses more than 80 websites allocated to different countries worldwide receiving more than 370 thousands visits each day. Company websites allow the customer to take a tour and choose the product which fits best his or her needs and expectations. Internet purchasing is considered the most effective as it allows the customer to choose the product he likes without any additional pressure from the seller. Moreover, internet websites are a huge source of information concerning technical side of the products. On the one hand, customer who is well educated in the terms of technology will choose what he needs without any difficulty. On the other hand, the customer who is not very knowledgeable concerning computer hardware and software will face some difficulties deciding what is best and what he will buy. And this aspect of direct selling via the Internet is overlooked by the company.
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